By Em Griffin
Fresh ebook, now not in wrapper.
Like said formerly, I introduced fresh, opened it then did not use it for the category. nice caliber.
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Additional resources for A First Look at Communication Theory (8th Edition)
As Galileo observed, anyone could see through his telescope. Of course, no one person can know it all, so individual researchers pool their findings and build a collective body of knowledge about how the world works. indd Page 17 12/01/11 8:06 AM user-f469 /Volumes/208/MHSF234/gri34307_disk1of1/0073534307/gri34307_pagefiles CHAPTER 2: TALK ABOUT THEORY 17 Scientists consider good theories to be those that are faithful representations of an underlying reality—mirrors of nature. They are confident that once a principle is discovered and validated, it will continue to hold true as long as conditions remain relatively the same.
Finally, theorists in both camps hope you’ll care because each group believes that its brand of work holds promise for improving relationships and society. The scientist is convinced that knowing the truth about how communication works will give us a clearer picture of social reality. The interpreter is equally sure that unearthing communicator motivation and hidden ideologies will improve society by increasing free choice and discouraging unjust practices. PLOTTING THEORIES ON AN OBJECTIVE-INTERPRETIVE SCALE In this chapter I’ve introduced four important areas of difference between objective and interpretive communication scholars and the theories they create.
When you know the family tree of a theory, you can explain why it has a strong affinity with some theories but doesn’t speak the same language as others. Following this overview, there are 32 chapters that run 10–15 pages apiece, each concentrating on a single theory. I think you’ll find that the one-chapter, one-theory format is user-friendly because it gives you a chance to focus on a single theory at a time. This way they won’t all blur together in your mind. These chapters are arranged into four major divisions according to the primary communication context that they address.