2-4-6-8 how do you communicate?: how to make your point in by Phillip Khan-Panni

By Phillip Khan-Panni

With examples and speech feedback, this publication offers a template for purchasing your aspect throughout in precisely a minute. the writer indicates the reader easy methods to clear out details and current proof successfully.

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Additional info for 2-4-6-8 how do you communicate?: how to make your point in just a minute

Example text

For 45 interminable minutes. The hands on the clubhouse clock seemed to crawl along like rush-hour traffic on the M25. Finally, he handed over to the guest of honour who by this time must have been feeling like a wet rag. What is certain is that he wasn’t facing a well warmed up audience, but one that was praying for silence, or an early death, or at least the loyal toast so that they could relax and perhaps light up a cigar. On the positive side, the speaker could have been indifferent (in fact he was brilliant) and we’d have loved him, because he was welcome relief from the torture of the man who had introduced him.

Microphone under the chin, tell us what happened, who was to blame, that sort of thing. My colleague, on the other hand, was due to sit on a recruitment panel the following week, so for her the word ‘interview’ meant ‘job interview’. Her use of the word was determined by her current experience. The context was provided by the thing that was occupying her mind at the time. More recently I sat in on a seminar on copywriting. The presenter, Stuart Goldsmith, who happens to be a staggeringly successful copywriter, but possibly too influenced by Americanisms, declared that he was going to give us some examples of what he called ‘killer openings’ to direct-mail letters.

True communication is a two-way process. It seldom works well if we simply transmit without establishing if it is being properly received, or whether our listeners can properly understand what they are receiving. Do you give enough detail? Incomplete One of the most common complaints I have heard in such an exercise is that the information given was incomplete. When it involves drawing geometric shapes, people like full instructions, including dimensions, angles and locations. Think back to your schooldays, specifically to your maths lessons when you were first being taught geometry.

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